I WORK WITH BOBBY AS A WRITER AND PRODUCER AT RKW CREATIVE.
I began my professional training in copywriting at UCLA extension, and started writing ad copy for a variety of clients on a freelance basis under the banner of JDB Copy.
I generate original concepts and copy for projects including: EMAIL MARKETING, websites, electronic holiday cards, social media, and print ads. A keen ability to listen to clients has allowed me to translate their thoughts into fresh, well-targeted communications.
I also bring experience in theatre and video production to RKW projects such as VineStories. I've found An understanding of story to be invaluable in the script development process as well as post-production.
After graduating summa cum laude from Scripps College with a B.A. in Comparative Literature, I spent a year in graduate school. I soon found I wanted something other than academia—but wasn't sure what.
I went to WORK in college admissions, fundraising, a law school, and for the administrative arm of a research lab. I became intrigued by observing patterns in how a target audience responded to a pitch--WHETHER FOR A SPOT IN THE FRESHMAN CLASS, donations, A JOB, OR LAB EQUIPMENT FUNDS.
Fascinated by this process, I decided to leverage my writing skills and education into a career in copywriting.
I live in Portland, Oregon with my husband and son. i enjoy trekking through Portland's green spaces, practicing my Spanish skills, learning german, Mediterranean cooking, and reading novels.